Asset metadata is additional information about an image or video such as time, date, camera model, file size and type, and author.
What is Asset Metadata?
Asset metadata is additional information about an image or video such as time, date, camera model, file size and type, and author. It is viewable through the file property on any type of device (PC, Mac), as well as through Adobe programs (such as Photoshop and InDesign). It can be processed by machines, which allows it to be indexed, searched, verified for authenticity, and automatically processed.
Asset metadata can be manipulated through several accessible online programs, such as Photoscape, Daminion, AnalogExif, just to name a few. While sometimes it can be necessary to edit metadata for professional reasons, it can also be used to falsify images and videos.
In order to protect your business and customers from the threat of fraud, it’s important to verify that the images and videos in front of you are certifiably unaltered in any way, shape, or form. Just because an image may look authentic, it doesn’t mean that the metadata hasn’t been altered to tell a different story.