Visuals, images, and videos are being increasingly used to inform decision-making. Everything from a food delivery app, to an online dating platform, or an insurance company paying out a virtual claim, usually begins with a picture or video.
Truepic uses groundbreaking technology to authenticate images and videos as they’re captured. Users upload their material to the Truepic platform that then verifies its origins and watermarks it with a timestamp, geocode and other metadata.
With its technology, Truepic—a winner of Fast Company’s 2022 World Changing Ideas Awards—verifies the veracity of images, restoring trust in an age of disinformation.
Authenticated media will be key in helping insurers meet SEC climate disclosures. Last month, the U.S. Securities and Exchange Commission (SEC) unveiled its draft rule under which companies would need to disclose their direct and indirect greenhouse gas emissions on March 21, 2022.
A phony video of the Ukrainian president telling his soldiers to lay down their weapons is not the most convincing deepfake, but it could spiral into a dangerous pattern.
Today, the Coalition for Content Provenance and Authenticity (C2PA) has added Sony Corporation ("Sony") as the latest steering committee member to help provide creators, consumers, and others with opt-in, flexible ways to understand the authenticity and provenance of various media types.
So far the press has free access to report what’s happening on the ground in Ukraine. If that changes, Mounir Ibrahim cautions that user-generated content on social media can be weaponized to create a false counter-narrative.
You might be confident in your ability to tell a real face from one created using artificial intelligence. But a new study has found that your chance of choosing accurately would be slightly better if you just flipped a coin—and you are more likely to trust the fake face over the real one.
A coalition of tech companies set up to combat deepfakes has released the first version of its technical specification for digital provenance.
Can you really trust what you see in an online listing for a rental? It’s become a serious problem for vacation renters who discover too late that their dream getaway is really a nightmare. NBC investigative and consumer correspondent Vicky Nguyen joins TODAY with advice on red flags to...
Image verification startup Truepic is launching a software development kit to bring its technology to consumer apps, powered by a $26 million Series B.
Nina Schick, author of Deep Fakes and the Infocalypse, takes us into the world of synthetic media, where videos and audio can be convincingly altered without us noticing. Nina and Andrew talk about the incredible advances in deepfake technology, how we can restore trust in a world where...
Jeffrey McGregor, Truepic CEO and Samir Kumar, M12 Managing Partner, talk Microsoft-led $26M funding round for digital image verification software provider Truepic.
How much do you really trust images of that vacation condo for rent, the dating app portrait, the jarring social media video or the used car for sale on the Internet? San Diego “deep fake/cheap fake” buster Truepic...
Truepic, a digital image verification software provider, has raised $26 million in a Series B funding round led by M12, Microsoft’s venture fund
Truepic Inc., which helps companies like banks and insurers fight fraud by verifying images, raised $26 million in a funding round led by Microsoft Corp.’s M12 venture capital arm.
Microsoft's M12 fund is leading a $26 million investment round for Truepic, a San Diego-based startup trying to fight the emerging wave of digitally altered photos and videos, known colloquially as deepfakes.
Senate Homeland Security and Governmental Affairs Committee leaders moved to form a new federal task force to explore setting standards and deploying technologies for determining facts about the origins of digital content.
We have long held the belief that image provenance — the point of capture of authenticated pictures and videos — can deliver significant benefits and propel the financial services industry, specifically insurance and lending, to new heights.
We’re prototyping tools that can help readers trace the origins of the media they see online.
We need technologies that can help us prove what is true rather than detect what is fake.
With the severe weather wreaking havoc in housing markets not accustomed to below-freezing temperatures, about 23 million homes or 15% of the overall stock fall in areas of risk, with burst pipes — an average loss of $10,000 — being the most common insurance claim.
How a new mode for smartphone cameras can stop disinformation in its tracks, featuring Truepic –– Authenticity in photos and videos is an age-old problem, but it’s grown exponentially with social media. From catfishing to manipulated news clips, how can you fully trust what you see onli...
This year, too, a photo and video verification company called TruePic launched and became one of the more interesting features of Qualcomm’s latest premium mobile chipset. Thanks to TruePic integration, smartphones using the Snapdragon 888 would be able to use cameras that are compliant...
Panelists discuss the new technologies working to restore trust in images and videos online and their implications for the future of the internet.
Find out why Truepic Foresight made this year's list
Here’s what it will take to combat visual mis- and disinformation online, according to the CEO of image verification platform Truepic and an advisor to the company.
If you were on Twitter yesterday, you may have seen the photo of Senator Cory Booker, a hair’s breadth from Senator Sheldon Whitehouse’s mouth, making the rounds thanks in part to Republican Senator John Cornyn of Texas, who tweeted: “Masks?” The implication was that the image was taken...
The new feature allows users to take a photo that has a digital signature to prove its provenance, including where and when the photo was taken.
Visual deception is a growing threat, exacerbating these issues. Simple modifications to videos, such as the digitally slowed video of Speaker Pelosi to make her appear intoxicated, went viral on social media almost instantly. Fake videos generated using artificial intelligence, more co...
Adobe is adding technology to tag images with metadata, part of an effort to identify deepfakes and other efforts at manipulation.
A group whose members include Adobe, Twitter and the New York Times Monday offered a plan for restoring trust in photos and video in the face of a rising tide of digital fakery.
The effects of the coronavirus shock have already had dramatic economic consequences, and all indications point to its continuation for the foreseeable future. The virus has stunted the fast-paced movement and interaction of people throughout the world, countries, and even locally. Citi...
The influx of lending brought on by the economic fallout from COVID-19, has not only flooded the banking system, it’s also exposed a glaring flaw in the lending process — the need for human contact to conduct due diligence.
Today, the world captures over 1.2 trillion digital images and videos annually - a figure that increases by about 10% each year. Around 85% of those images are captured using a smartphone, a device carried by over 2.7 billion people around the world.
Credibly, a small-business lending company that’s issued more than $1 billion in loans, is using image verification technology from tech company Truepic to save money and speed up its application process. Ryan Rosett, founder and co-CEO of Credibly, said the objective is to reduce fri...
Online lenders are inviting prey for crooks who hope to score quick money by disguising themselves from afar as legitimate loan applicants. A study conducted in October by LexisNexis Risk Solutions found that fraud attacks on digital lenders increased 8.2% during the preceding 24 months.
As AI-generated videos spread disinformation, start-ups and academics battle to stay one step ahead
Startup companies, government agencies and academics are racing to combat so-called deepfakes, amid fears that doctored videos and photographs will be used to sow discord ahead of next year’s U.S. presidential election.
Watch Truepic CEO discuss the future of imagery in the Disinformation and Deepfakes era with Bloomberg Technology host Emily Chang. (35 minute mark)
“The Boy Who Cried Wolf” has long been a staple on nursery room shelves for a reason: It teaches kids that joking too much about a possible threat may turn people ignorant when the threat becomes an actual danger.
Qualcomm is working with a San Diego software startup that’s trying to stamp out Internet fakery by flagging photos and videos that have been tampered with.
The best hope for fighting computer-generated fake-porn videos might come from a surprising source: the artificial intelligence software itself. Technical experts and online trackers say they are developing tools that could automatically spot these “deepfakes” by using the software’s...
Truepic, a startup that authenticates digital photos, is scooping up a rival technology developed by one of the field's leading experts. The company is buying San Jose-based Fourandsix Technologies, whose fake image detector was licensed by DARPA earlier this year. Why it matters: Deter...
In 2011, Hany Farid, a photo-forensics expert, received an e-mail from a bereaved father. Three years earlier, the man’s son had found himself on the side of the road with a car that wouldn’t start. When some strangers offered him a lift, he accepted. A few minutes later, for unknown re...
Ahead of Valentine’s Day, the FBI has warned Americans to beware of romance scammers, who step up their hunt this time of year. Trolling chat rooms and social media, they often pose as Americans working or traveling abroad, romancing their victims and coaxing them into substantial loans...
Today Truepic unveils its SDK for embedding its tech in other products plus its own consumer app. Truepic is also announcing its $1.75 million seed round to fuel its hope of becoming “the world’s first digital photo notary”.