The COVID-19 crisis is truly a global and borderless challenge to every nation on earth. Tracking the virus and its impact is especially difficult because it is clear that social distancing is a necessary tool to stunt the spread. So how can information about the virus’ impact and a community or government’s response be verified if those responsible for documenting are also in isolation? Much of the world is relying on crowdsourced images and videos being transmitted through mobile phone capture. However, by doing so, we all become more susceptible to fraud, misinformation, and disinformation.
Image of CIEPD confirming hand washing station outside of General Hospital in Calabar, Nigeria
In response, CIEPD is now leveraging Truepic Vision to source and track its community’s response to the COVID-19 crisis. Through verified imagery, CIEPD can monitor, audit, and keep track of safety measures being deployed at local institutions like hospitals, banks, government offices, and provide verified and trusted information to its community. “We are trying to document and track our community and local governments’ response to the pandemic. We want to make sure that both the governments and communities are doing their parts. We document the positive response to the virus to give credit to the people who deserve it, and we document the negative response to hold officials accountable. We use verified photos because there is a great deal of misinformation about the virus out there. During these times, communities and governments need to see only the photos they can trust,” said Egondu Esinwoke-Ogbalor, CEO of CIEPD.
We are proud of our partner’s work and recognize how critical high-trust digital media will be for organizations to collect and disseminate accurate information. It affirms how Controlled Capture verified images can play a positive role during this challenging crisis.