About UsWe’re creating a better future built on authenticity

Truepic is the leader in Digital Content Authenticity (DCA). Our technologies enable people to transparently see where and how content was originally created, as well as what specific edits have been made since creation.

Our MissionTruepic’s mission is to restore authenticity and transparency to digital content on the internet.

Why TruepicDigital Content Autheticity

In a world of synthetic media and generative AI, authenticity is everything.

The lack of transparency and trust in digital content is an existential problem across almost every industry and every use of the internet. What we buy, who we communicate with, and what we believe are all influenced by images and videos. Truepic exists to provide technologies that prevent fraud, identity theft, misinformation, and disinformation caused by generative, manipulated, or deepfake digital content. That way, consumers and customers alike can make smart, confident decisions about the content they consume, the products they buy, and the services they use.

Truepic is a founding member of C2PA, working alongside leaders like Microsoft, Adobe, Intel, and Sony to fight misinformation by establishing technical standards for verifying content authenticity.

Meet our teamExecutive Leadership

Jeffrey McGregor

Chief Executive Officer

Jeffrey McGregor

Chief Executive Officer

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Craig Stack

Co-Founder & President

Craig Stack

Co-Founder & President

Jason Lyons

Co-Founder & Lead Engineer

Jason Lyons

Co-Founder & Lead Engineer

Jenna Lambert

VP, Chief of Staff

Jenna Lambert

VP, Chief of Staff

Nick Brown

EVP of Technology

Nick Brown

EVP of Technology

Lori Magyar

VP of People and Culture

Lori Magyar

VP of People and Culture

Mounir Ibrahim

VP, Public Affairs & Impact

Mounir Ibrahim

VP, Public Affairs & Impact

Our AdvisorsLeaders in Digital Content Authenticity

Dr. Hany Farid

Professor at University of California Berkeley, Electrical Engineering and Computer Sciences

Dr. Hany Farid

Professor at University of California Berkeley, Electrical Engineering and Computer Sciences

Judi Germano

Distinguished Fellow at NYU’s Center for Cybersecurity, Senior Fellow at NYU’s Center on Law & Security, Professor at NYU’s Masters in Cybersecurity Risk and Strategy program, Adjunct Professor at NYU School of Law and NYU Stern School of Business former Chief of Economic Crimes at the U.S. Attorney’s Office for the District of New Jersey

Judi Germano

Nina Schick

Thought leader on generative AI, deepfakes, synthetic media, cybersecurity, and the geopolitics of technology. Author of “Deepfakes: The Coming Infocalypse”

Nina Schick

Thought leader on generative AI, deepfakes, synthetic media, cybersecurity, and the geopolitics of technology. Author of “Deepfakes: The Coming Infocalypse”