Generative ai

Transparency into synthetic media

As AI reshapes industries, Truepic empowers organizations with transparent digital media, safeguarding the integrity and transparency through our advanced C2PA implementations.
C2PA Generative AI example

why enterprise c2pa

Truepic C2PA implementations are the enterprise-grade upgrade for digital content authenticity. Truepic fortifies the C2PA open specification with additional reliability, security, and support.

how we Support GENERATIVE AI 

Generating transparency

Truepic Enterprise C2PA implementations are customized to your Generative AI tools. From creation to distribution, we provide the transparency needed to build trust with your users and their audience.

Label upon capture

Sign AI-generated content immediately upon creation.

Immediate cryptographic signing
Showcase your product as the source
No impact to latency

Augment real content

Capture authentic media within your product and edit with AI.

Patented Controlled Capture technology ensures that media and metadata, including date, time, and location, are accurate
Hardware-level security for device attestation
Hardware-backed keystores for improved tamper-resistance

Provide transparency

Ensure the creators and viewers of your product’s content have transparency into how it was created.

Validate if Content Credentials exist
Display content origin and history

Industry-backed standard

The C2PA is back and implemented by industry-leaders like OpenAI and Meta.

Over 100 members
C2PA deployed across industries and platforms
Truepic is a founding member of the C2PA

c2pa functions

Comprehensive C2PA implementations

Truepic Enterprise C2PA covers every critical step in the content authentication process: from signing digital assets to validation, secure display, and managing certificate authorities.

Capture

Integrate secure capture of photos, videos, and audio.

Sign

Create a digital signature for media metadata, either directly within the cloud or on device.

Validate and display

Read the C2PA manifest and show Content Credentials of digital media to directly disclose its origin and history. 

why enterprise c2pa

Benefits

Customizable

Everything needed for C2PA compliance. The option to take it all as an out-of-the-box bundle or custom integrations of different products separately, from on-device to on-cloud, from image creation to content credential verification and display.

Supported

Truepic fortifies security beyond the standard C2PA specification, including attestation and integrity confirmation for devices, built-in secure key generation and certificate issuance, and a combined claim generation and signing process within one secure library.

Secure

Unlike traditional open source, Truepic offers a dedicated customer support representative, full implementation and ongoing technical support, all while maintaining and patching with the latest C2PA updates. 

Real-world examples

C2PA across organizations

“Earlier this year we began adding C2PA metadata to all images created and edited by DALL·E 3, our latest image model, in ChatGPT and the OpenAI API. We will be integrating C2PA metadata for Sora, our video generation model, when the model is launched broadly as well.”

OpenAI

“GenAI with Content Credentials lets you choose between a few text-to-image models hosted on Hugging Face and uses Truepic's technology to cryptographically secure metadata into every image you generate. This is done by programmatically adding Content Credentials to the file right after its generation using our command-line interface (CLI) installed on a server.”

Hugging Face

“We’re building industry-leading tools that can identify invisible markers at scale – specifically, the “AI generated” information in the C2PA and IPTC technical standards – so we can label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock as they implement their plans for adding metadata to images created by their tools.”

Meta

“Earlier this year we began adding C2PA metadata to all images created and edited by DALL·E 3, our latest image model, in ChatGPT and the OpenAI API. We will be integrating C2PA metadata for Sora, our video generation model, when the model is launched broadly as well.”

OpenAI

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