Privacy Policy

TRUEPIC Privacy Policy

Last revised 2/28/2017

  1. General
  2. Information Collection
  • Personally Identifiable Information (PII)
  • Information that is Non-PII.
  1. Use and Sharing of PII
  • Improve our products and your experience on the TRUEPIC Sites
  • Sharing with Third Parties
  • Transfer of PII
  1. Your Account and Communication Settings
  2. Cookies
  3. Public Information on the TRUEPIC Sites
  • Contests and Sweepstakes
  • Public Forums
  • Social media
  • Clicking through
  • Advertisements
  1. California Privacy Rights
  2. PII Transferred Outside Country of Residence.
  3. Children
  4. Changes to this policy
  5. Security
  6. PII Retention
  7. Contact Us
  8. General

This Privacy Policy of TruePic, Inc. and its affiliated companies (“TRUEPIC” or “we” or “us”) is for use in connection with and all its subdomains as well as its mobile applications, social media platforms, and all other websites owned, operated, or maintained directly or indirectly by TRUEPIC (collectively the “TRUEPIC Sites”) and the related services and applications (collectively, the “Service”). By using the TRUEPIC Sites you consent to the terms of this Privacy Policy, and you signify your assent to all of the terms of this Privacy Policy and our Terms of Use, If at any time you do not agree to the terms of this Privacy Policy, please do not use the TRUEPIC Sites. Your continued use of the TRUEPIC Sites constitutes your agreement to this Privacy Policy.

  1. Information Collection

We collect and store a variety of information from and about you when you visit and interact with the TRUEPIC Sites. Some information is personal and some is not. It is important that you understand what information we collect when you visit the TRUEPIC Sites from a computer or a mobile device and what we may do with that information.

  • Personally Identifiable Information (PII)

Personally Identifiable Information (“PII”) includes but is not limited to your name, mailing address, e-mail address, postal address, telephone number, date of birth, image, user-generated content, including location data, posts and other content (photos, videos) you submit to or through the TRUEPIC Sites, any other personal information you voluntarily provide to us, or information that can be used to identify you when combined with other information. Providing PII to the TRUEPIC Sites is on a voluntary basis, however, if you opt not to provide the TRUEPIC Sites with certain PII, you may be unable to access all functions of the TRUEPIC Sites, including but not limited to, creating a user account (“Account”). In addition, you may be asked to submit your PII when contacting us about questions, inquiries or concerns or to provide services or support. In addition, when using the Service, Metadata or technical data associated with User Content, such has the date, time, device, and location of the User Content is captured and stored with the User Content. When you use the Service, we may collect and process information about your actual location. We use various technologies to determine location, including IP address, GPS and other sensors that may, for example, provide TRUEPIC with information on nearby devices, Wi-Fi access points and cell towers. Some Metadata, which may include PII, will be made public if you share your User Content. You acknowledge that the purpose of the Service is to make your User Content, and the Metadata, including location information, publicly available through a URL that can be shared and accessed by third parties. If you do not wish to have your location information shared, do not use the Service.

  • Information that is Non-PII

Information that is gathered when you visit the TRUEPIC Sites is not necessarily PII. Information that does not identify you personally, such as your IP address, operating system, browser type and language, date and time of your visit, ISP, referring URL, Site pages most frequently accessed, search terms entered, your geographic region, industry, the type of content you view, etc. is Non-Personally Identifiable Information (“Non-PII”). We use Non-PII to help administer the TRUEPIC Sites and we reserve the right to share, sell or trade aggregated Non-PII with third parties. As stated earlier, Non-PII does not identify you individually. When Non-PII and PII are combined we refer to this as PII and the combined information will be treated by TRUEPIC as PII hereunder as long as it is so combined.

  1. Use and Sharing of PII
  • To Provide the Service. In order to provide you the Service, we may use your PII to:
    • Register your Account
    • Authenticate and store the creator, date, time, device, and location of where User Content is captured
    • Make your User Content and the Metadata , including location information, publically available through a URL that can be shared and accessed by third parties
    • Automatically update the TRUEPIC application on your device
    • Verify information that you provide to us as well as the representations and warranties you agree to in the Terms of Service


  • Parties with whom you may choose to share your User Content. Any information or content that you voluntarily disclose for posting to the Service, such as User Content and Metadata associated with User Content, becomes available to the public. Once you have shared User Content or made it public, that User Content may be re-shared by others. If you remove information that you posted to the Service, copies may remain viewable in cached and archived pages of the Service, or if other Users or third parties using the Service have copied or saved that information.


  • Improve our products and your experience on the TRUEPIC Sites: Your provision of PII to the TRUEPIC Sites will be subject to the terms of this Privacy Policy. TRUEPIC may store, process and use your PII in order to carry out the purpose for which such information was provided, including but not limited to, evaluate the use of the TRUEPIC Sites, products and services, enhance your experience on the TRUEPIC Sites (including tailoring it to your preferences), and for the general promotion, marketing, and advertising activities related to the TRUEPIC Sites, products and services that TRUEPIC makes available from time to time.


  • Sharing with Third Parties: Your PII may be shared with third parties as stated herein and you acknowledge that such third parties may not be governed by the same policies as the TRUEPIC Sites. Certain services available on the TRUEPIC Sites may be provided by third parties, including without limitation, affiliates, sub-contractors, authorized vendors, data processors, email marketing companies, customer support specialists, Web hosting companies and fulfillment companies (“Service Providers”), and TRUEPIC may provide your PII to such third parties in order to deliver the services to you. These Service Providers will be given access to your information as is reasonably necessary to provide the Service under reasonable confidentiality terms.


  • Transfer of PII: TRUEPIC may transfer, sell, assign or otherwise dispose of or encumber PII to third parties in connection with the sale, merger, consolidation, change in control, transfer of all or some assets, bankruptcy, reorganization or liquidation of TRUEPIC. In such case, you would not be entitled to any compensation arising from any such transfer, sale, assignment, disposition or encumbrance of your PII. Finally, TRUEPIC may disclose PII when required to do so under applicable law, including but not limited to comply with a legal requirement, judicial proceeding court order or legal process served on us; to investigate a possible crime, such as fraud or identity theft; or when we believe it is appropriate to do so to protect the rights, property, or safety of our company or other persons.


  • Responding to legal requests and preventing harm: We may access, preserve and share your information in response to a legal request (like a search warrant, court order or subpoena) if we have a good faith belief that the law requires us to do so. This may include responding to legal requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards. We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; and to prevent death or imminent bodily harm. Information we receive about you may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm.
  1. Your Account and Communication Settings

You are not required to provide PII when visiting the TRUEPIC Sites, however many of the features of the TRUEPIC Sites may not be available to you if you choose not to create an Account or, at other times, not to provide certain requested information. If you do not wish to receive marketing emails from TRUEPIC (except emails related to customer service or your Account), please let us know by i) contacting us through one of the methods described on our Contact Us page ii) by clicking on the unsubscribe link within any marketing e-mail you receive from us; or iii) if applicable, by unselecting the subscribe box on your Account Settings. You may not opt out of Service-related communications (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Service, technical and security notices)

  1. Cookies

We use a technology known as “cookies” (or any other technology now existing or hereafter developed providing similar tracking benefits to TRUEPIC) to collect non-personal information, remember you on future visits, improve the upload process, and better understand how users engage with the TRUEPIC Sites so we can enhance the user experience. Cookies are used by almost every Web site for these and similar purposes. Most browsers are initially set to accept cookies. You may, however, disallow reception of cookies at any time by resetting your web browser. However, cookies are necessary to access certain areas of the TRUEPIC Sites and if you disable cookies on your browser, you will not be able to view or use portions of the TRUEPIC Sites.

  1. Public Information on the TRUEPIC Sites

Certain activities that you choose to participate in on the TRUEPIC Sites may be public. This includes, but is not limited to, linking your Account with other social media platforms, clicking through to other TRUEPIC Sites or to advertisements, participating in certain activities on the TRUEPIC Sites, or entering into Sweepstakes. A brief explanation of some forms of information that may be displayed publicly is found below:

  • Social media: From time to time you may be able to create an Account and link your Account with third-party social networking sites, such as Facebook, Instagram, and Twitter or with other social media applications or plug-ins. By choosing to link your Account in these manners, you allow us to have access to PII and non-PII available in your social network or social media profile and your PII may be viewed or possibly used by other members of these TRUEPIC Sites. Be mindful when choosing to link your Account with other applications or plug-ins.
  • Clicking through: Our Privacy Policy applies only to TRUEPIC and our TRUEPIC Sites. Other TRUEPIC Sites that our TRUEPIC Sites may link to or integrate with may have information practices different than ours. Always read the privacy notice of the other websites before you click through. We neither control nor are responsible for information that is submitted to or collected by other websites.
  • Advertisements: Our TRUEPIC Sites may feature advertisements served by third parties (e.g. advertisers, advertising agencies, advertising networks, data exchanges, etc.) to our TRUEPIC Sites. These third parties may set and access their own cookies, web beacons and similar tracking technologies on your device in order to help us deliver customized content and advertising to you when you visit TRUEPIC Sites or Third Party Sites. These third parties may also collect Non-PII such as your IP address and your viewing habits of the advertisement. TRUEPIC is not responsible for these cookies or any data collected through use of these cookies, web beacons, or pixels.       The advertisement service providers are solely responsible for the information they collect and how they use that information. Depending on your location, there may be other solutions to help you control your online behavioral advertising preferences (such as whether certain third parties may collect and use your Non-PII for targeted advertising purposes). For example, you may use the Network Advertising Initiative’s Opt-Out Tool and the Digital Advertising Alliance’s Opt-Out Tool.
  1. California Privacy Rights

Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year.

If applicable, request a copy of the information disclosure pursuant to Section 1798.83 of the California Civil Code by writing to us at: TRUEPIC, 7660 Fay Ave, STE H 376, La Jolla, CA 92037, Attn: TRUEPIC Customer Service California Privacy Law. Please include your full name and address and TRUEPIC Sites Username, if applicable.

  1. Storage of Information

We may transfer your PII and Non-PII to servers located outside the country in which you live or to affiliates or other trusted third parties based in other countries so that they may process information on our behalf.  By using the TRUEPIC Sites or otherwise providing TRUEPIC with PII and Non-PII, you agree to us doing so in accordance with the terms of this Privacy Policy and applicable data protection laws and regulations. You should be aware that many countries do not afford the same legal protection to PII and Non-PII as you might enjoy in your country of origin. While your PII and Non-PII is in another country, it may be accessed by the courts, law enforcement and national security authorities in that country in accordance with its laws. By registering for and using the Service you consent to the transfer of information to the U.S. or to any other country in which TRUEPIC, its Affiliates or Service Providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

We use commercially reasonable safeguards to help keep the information collected through the Service secure and take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account. However, TRUEPIC cannot ensure the security of any information you transmit to TRUEPIC or guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed.

Please do your part to help us. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to emails between you and TRUEPIC, at all times. Your privacy settings may also be affected by changes the social media services you connect to TRUEPIC make to their services. We are not responsible for the functionality, privacy, or security measures of any other organization.

  1. Children

TRUEPIC has no intention to knowingly collect any PII from individuals under the age of 16 years. If TRUEPIC learns that a child under the age of 16 years has provided PII to the TRUEPIC Sites without verifiable parental consent, TRUEPIC will use commercially reasonable efforts to delete such information from its databases. If you believe your child, who is under 16, has submitted PII to the TRUEPIC Sites, please contact us via one of the methods described on our Contact Us page.

  1. Changes to this policy

This Privacy Policy is subject to change. Your continued use of the TRUEPIC Sites constitutes your consent to the current Privacy Policy including any and all updates or changes to this Privacy Policy. We will post a notice on the TRUEPIC Sites when there are material changes in the way we treat your PII. It is your responsibility as a user of the TRUEPIC Sites to periodically check back and review this Privacy Policy in order to be aware of what information we collect, how we use it, and with whom we share it.

  1. Security

TRUEPIC takes the protection of your personal information seriously. We utilize reasonable and appropriate security measures to help protect the information under our control. However, no Internet data transmission can be guaranteed to be completely secure. All information provided to us is provided at your own risk. TRUEPIC may store your information, in whole or in part, on equipment or in facilities leased or licensed from other vendors or entities. We rely on the safety and security statements of such vendors with regard to their storage equipment and services. By using the TRUEPIC Sites, you agree that TRUEPIC is not responsible for any issues related to the electronic storage equipment and services of other vendors or entities, including, but not limited to, the release, loss or corruption of your data. You also agree that you will seek remedy from the vendors or entities for any such issue and not TRUEPIC.

  1. PII Retention

Following termination or deactivation of your account, TRUEPIC, its Affiliates, or its Service Providers may retain information (including your Account information) and User Content for a commercially reasonable time for backup, archival, and/or audit purposes. We will only retain your PII so long as it is necessary for the purposes it was collected, for the products and services that you use, or to meet any and all legal requirements. Your personal information will be deleted when it is no longer needed for any of these purposes.

  1. Contact Us

We value the connection we have with our users and we welcome your feedback, questions, comments and concerns regarding the Privacy Policy and all other policies in effect on the TRUEPIC Sites. If you have any questions regarding this Privacy Policy or the TRUEPIC Sites, the information that you have submitted to us, or if you would like to do any of the following:

  • see personal information that you have sent us in order to correct or update it, or delete your personal information from our files;
  • if your child has sent us personal information and you would like to delete that personal information from our files;
  • ask that we not send you mailings or otherwise contact you; or
  • report any violation of this Privacy Policy,

you can contact us through our Contact Us page or by sending correspondence to:

  • Customer Service Emails: [email protected]
  • Mailing address: TRUEPIC, 7660 Fay Ave, STE H 376, La Jolla, CA 92037