BlogA More Transparent Internet is On Its Way

By Jeff McGregor, CEO Today, Google joined the steering committee of the Coalition for Content Provenance and Authenticity (C2PA), an…

2 minute read

BlogFuture of Transparency in Gen AI Starts with Smartphones 

By Jeff McGregor & Judd Heape  Generative Artificial Intelligence (Gen AI) is here to stay. It is already estimated that…

3 minute read

The latest news, trends, and issues on the authenticity and transparency of digital content.

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A More Transparent Internet is On Its Way

By Jeff McGregor, CEO Today, Google joined the steering committee of the Coalition for Content Provenance and Authenticity (C2PA), an…

2 minute read

Future of Transparency in Gen AI Starts with Smartphones 

By Jeff McGregor & Judd Heape  Generative Artificial Intelligence (Gen AI) is here to stay. It is already estimated that…

3 minute read

A Case Study in C2PA Interoperability

Mallory Lindahl is a Master’s degree candidate at Carnegie Mellon University and a Communications and Public Affairs intern at Truepic. …

4 minute read

Truepic’s Technology Provides Authenticity and Content Verification via Tamper-Evident Imagery

While zero trust is a cornerstone of cybersecurity, have you ever thought about it in the context of media? As…

2 minute read

Glossary: The ABCs of Content Authenticity

As the digital content landscape rapidly evolves, so does our lexicon. We created this helpful glossary of terms to help…

6 minute read

Quick Take: Synthetic Media is Becoming Disinformation’s Newest Weapon

Generative A.I. and deepfake software has steadily advanced over the years and can now deliver realistic results, providing a tool…

1 minute read

Quick Take: Experts Now Suggest 90% of Digital Content Will be Synthetic by 2025

Experts predict that by 2025, 90% of digital content online will be synthetic or generated by AI. Once a niche…

2 minute read

Quick Take: Generative AI’s Most Recent Ethical Challenge

Generative AI (Gen AI) is going mainstream. From the popularity of ChatGPT’s explosive rise to AI-created avatars popping up across…

2 minute read

Visual Trust – Today’s Topic of Conversation, Tomorrow’s Internet Foundation

Nearly six months ago, Trusted Future launched with expert insights on the year to come in visual media. Dr. Eric…

2 minute read

Trust Will Power Green Supply Chains

The good news is consumers increasingly want sustainable products. Simon-Kucher and Partners studied over 10,000 people across 17 countries and…

2 minute read

Deepfakes’ Deepening Impact on the Law

Matthew F. Ferraro The increased use of rudimentary deception techniques in visual imagery and the growth of hyperreal synthetic media…

4 minute read

C2PA Organizes Virtual Event: Possibilities & Opportunities for the Future of the Internet in the Deepfake and Disinformation Era

The Coalition for Content Provenance and Authenticity (C2PA)  addresses the prevalence of misleading information online through the development of technical…

2 minute read

C2PA Digital Content Provenance: Virtual Event

1 minute read

Truepic’s New SDK Will Power Trusted Photo Capture Across the Internet

We’ve taken an enormous step forward on this journey. Truepic has launched our iOS and Android Software Development Kit (SDK),…

1 minute read

Governmental Trends on Content Provenance

The Coalition for Content Provenance and Authenticity (C2PA) has helped raise awareness on the potential of digital content provenance as…

2 minute read

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