Authenticity Research

Pioneering the world of digital media authenticity

Previous research and media coverage around Truepic C2PA initiatives.

AI-generated etched glass globe with Content Credentials indicator and "AI-generated" label at top right. The Content Credentials display modal is open showing a summary of the image's history.

Content Provenance

Digital media transparency

Content provenance tracks the origin and history of a digital file, including details like who created it, when it was created, and any changes it has gone through.

For many businesses, digital provenance helps maintain trust and protect their reputation. It is a simple, yet effective way to make sure that the digital content they use or share is authentic, which reduces the risk of misinformation. This can go a long way in giving confidence to customers and stakeholders alike.

C2PA.org

The digital media transparency specification

Truepic is a founding member of the C2PA, and its open, technical standard is backed and implemented by industry-leaders like OpenAI, Google, Microsoft, and Adobe.

Featured Reports

Key topics around digital authenticity

transparency in ai

What happens if real is actually fake?

Truepic and acclaimed production studio Revel.ai have partnered to produce the world’s first authenticated deepfake video using transparent engineering. Click the Content Credentials (cr) icon in the top right corner to see for yourself.

Still frame from video showing woman in dark clothing in a dark room.

ethical ai research

Enabling ethical AI research through provenance disclosure

Truepic worked with researchers from the Affective Computing group at MIT Media Lab to add secure, cryptographic provenance to over 30 deepfake videos.

open-source attribution

Identifying AI-generated content from open-source models

A community demonstration of C2PA signing at point-of-generation, in partnership with Hugging Face and Steg.AI.

Looking back

2023 in review

In 2023, legislators and industry leaders alike recognized the importance of securely and transparently disclosing how digital content is made. Truepic and its partners led the way with major breakthroughs to further digital content transparency in both hardware and software. Here are some highlights from the year.

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