Verifying reality for the Enterprise market

Artificial Intelligence (AI) is transforming our world and reshaping the way we work, communicate, and make decisions. AI is now deeply embedded in our daily lives - powering the services we use every day and the business processes that drive the global economy. But with these powerful advancements comes a critical challenge: verifying what is real. As fraud rates surge, ensuring the integrity of the information we use to make decisions has become a top priority for both consumers and businesses, fueling demand for reliable solutions.

For enterprises, the stakes are especially high as digital transformation accelerates and multimedia becomes central to all decision-making. Deloitte estimates that AI-driven fraud resulted in over $12 billion in losses by the end of 2023, with the problem worsening at an exponential rate. The financial services sector remains a prime target for fraudsters, prompting urgent warnings from the Treasury Department’s Financial Crimes Enforcement Network (FinCEN) and the FBI in just the past two months. In response, a new category—what we call the "authenticity category"—has emerged, poised to become the foundation of our digital future.

Truepic’s commitment to authenticity

Since 2016, Truepic has been at the forefront of digital authenticity, pioneering solutions that proactively verify the integrity of information. Over the years, Truepic has launched a multitude of services that aim to ‘verify reality’ in an increasingly uncertain digital landscape. Our team has collaborated with leading experts over the past decade to shape the future of content authenticity across the internet. As one example, Truepic co-founded the first standards body dedicated to multimedia authenticity - the Coalition for Content Provenance and Authenticity (C2PA) - and is a steering member alongside Adobe, Amazon, BBC, Google, Intel, Meta, Microsoft, OpenAI, Publicis Group, and Sony. Many of these same companies have financially backed Truepic or have become customers and partners in providing authenticity solutions to the market. 

A point of pride for the team has been a continuous focus on understanding emerging trends and finding ways to meet the moment for our partners. Examples like the first authenticated Deepfake, the first authenticated YouTube video, and the first smartphone hardware implementations of content authenticity have pushed the boundaries of what has been possible to set new benchmarks for the technology ecosystem. 

The future of C2PA is open source, with major technology leaders embracing its potential to bring greater transparency to digital media. Companies like OpenAI, YouTube, Samsung, Cloudflare, and LinkedIn have all begun integrating the C2PA specification, reinforcing its role in the broader, open digital ecosystem. For those interested in implementing or contributing to C2PA, we encourage exploring the open-source specification at C2PA.org.

As the landscape of image authenticity evolves, Truepic remains committed to a different but complementary goal: delivering authenticity within workflows designed for security and fraud deterrence. While global content transparency is critical, many specific enterprise use cases require a solution that guarantees digital content is genuine. Since 2018, our flagship product, Truepic Vision, has done exactly that—allowing businesses to verify the existence, condition, possession, and ownership of assets with confidence. As AI reshapes commerce, Truepic Vision ensures trust in high-stakes digital transactions.

Building the de facto verification tool for Enterprise

Moving forward, Truepic will focus exclusively on delivering best-in-class verification for enterprises through our Truepic Vision platform. All of Truepic’s class-leading image authenticity technology, including C2PA compatibility, will remain at the core of our solution, and we believe it is fundamental to our customers' ability to trust the integrity of the photos and videos generated by our platform. 

Every day, enterprises are inundated with critical digital data from third parties - data that directly informs business decisions with significant financial implications. Institutions process and verify vast volumes of transactions daily, including hundreds of thousands of insurance claims, over 70k auto loans, 23k mortgage loans, and more than 850k wire transfers. While AI has the potential to enhance efficiency in these processes, it also introduces a new and growing threat: synthetic media, which is already driving a rise in fraud.

It’s no coincidence that over the past year, we’ve seen an unprecedented surge in demand for trusted verification tools. Truepic has been at the forefront of this shift, powering digital inspections and verification for hundreds of enterprise customers, including Equifax, Dun & Bradstreet, EXL Service, and Ford Motor Company, among many others in the Fortune 500. Each day, they rely on Truepic Vision to seamlessly verify third-party information and uphold trust in global financial transactions.

We are committed to expanding our inspection and verification tools to meet the growing needs of our customers, delivering the most holistic and trustworthy solution for verifying reality in this new digital era. 

Looking forward

As AI continues to reshape the digital ecosystem, enterprises must prioritize working with authentic, highly trusted customer content. Truepic remains at the forefront, providing businesses with the tools they need to navigate this evolving landscape.

With Truepic’s best-in-class verification platform and our deep commitment to C2PA, we are actively shaping the future of digital content authenticity and the verification technologies that support it. Our team is dedicated to advancing this field through research and real-world impact studies, highlighting how enterprise deployments drive greater efficiency and trust in digital interactions.

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