News, insights, and more

Stay informed with the latest industry and product updates around digital authenticity.

Image of a phone taking a picture of a home under construction with a visual callout of fraud detection tests

December 2, 2024

Why preventing digital media fraud is more effective than relying on reactive detection

A proactive approach to digital media manipulation is far more effective than reactive detection—Truepic Vision safeguards digital media from the moment of capture, ensuring every photo and video is authentic, original, and trustworthy.

The image shows the Truepic Vision app on a mobile screen, with a blurred image of a residential home in the background.

November 25, 2024

The 5 key criteria for evaluating a virtual inspection platform

The best virtual inspection software balances speed, trust, and ease of use. Discover the 5 essential features to consider when evaluating your options.

Truepic Vision Implementation Guide | Simplify Virtual Inspections

October 23, 2024

Truepic Vision: Implementation options

Learn how to implement Truepic Vision for streamlined virtual inspections. Explore out-of-the-box and customizable options to fit your business workflow.

Truepic CEO waving in front of the elephants

October 15, 2024

Why labeling authentic media matters

LinkedIn and YouTube now display Content Credentials on non-AI content, with Truepic’s technology driving transparency for both AI and authentic media.

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Trust Will Power Green Supply Chains

The world’s efforts to tackle climate change require trust among consumers, producers, investors, and regulators. If they trust the carbon footprint of products, they will make individual choices that catalyze innovations and reduce emissions.

Deepfakes’ Deepening Impact on the Law

The increased use of rudimentary deception techniques in visual imagery and the growth of hyperreal synthetic media raises several significant and developing legal issues.

Women of Truepic

The theme for International Women’s Day this year is “Gender equality today for a sustainable tomorrow.”

Equifax and Truepic Partner to Enhance Trust and Transparency in Insurance Underwriting and Claims

Real or synthetic, original or edited, details matter. Be informed with Truepic's technology that empowers transparency and shared trust in content across the internet

February 14, 2022

Deceptive and Fraudulent Media are at the Center of Identity Theft, Fueling Romance Scams on Social Platforms

The FTC reported that romance scams cost a record $304 million in 2020 alone, with victims losing more in romance fraud than any other type of online fraud.

February 13, 2022

C2PA Organizes Virtual Event: Possibilities & Opportunities for the Future of the Internet in the Deepfake and Disinformation Era

C2PA virtual event featured policymakers, academics, and industry leaders weighing in on the future of responsible digital media creation, publication, and sharing.

Featured Reports

Key topics around digital authenticity

transparency in ai

What happens if real is actually fake?

Truepic and acclaimed production studio Revel.ai have partnered to produce the world’s first authenticated deepfake video using transparent engineering. Click the Content Credentials (cr) icon in the top right corner to see for yourself.

Still frame from video showing woman in dark clothing in a dark room.

ethical ai research

Enabling ethical AI research through provenance disclosure

Truepic worked with researchers from the Affective Computing group at MIT Media Lab to add secure, cryptographic provenance to over 30 deepfake videos.

open-source attribution

Identifying AI-generated content from open-source models

A community demonstration of C2PA signing at point-of-generation, in partnership with Hugging Face and Steg.AI.