Generative A.I. and deepfake software has steadily advanced over the years and can now deliver realistic results, providing a tool that blurs the line between fact and fiction.

As AI technologies advance, so does the risk of deepfake fraud.

While AI is well on its way to transforming businesses and revolutionizing industries, it raises many ethical questions.

In episode 15 of Equifax’s Market Pulse podcast, Mounir Ibrahim, VP of Public Affairs and Impact at Truepic, discusses how companies can verify the authenticity of digital content and restore trust in digital images.

Real or synthetic, original or edited, details matter. Be informed with Truepic's technology that empowers transparency and shared trust in content across the internet

Real or synthetic, original or edited, details matter. Be informed with Truepic's technology that empowers transparency and shared trust in content across the internet