News, insights, and more

Stay informed with the latest industry and product updates around digital authenticity.

Image of a phone taking a picture of a home under construction with a visual callout of fraud detection tests

December 2, 2024

Why preventing digital media fraud is more effective than relying on reactive detection

A proactive approach to digital media manipulation is far more effective than reactive detection—Truepic Vision safeguards digital media from the moment of capture, ensuring every photo and video is authentic, original, and trustworthy.

The image shows the Truepic Vision app on a mobile screen, with a blurred image of a residential home in the background.

November 25, 2024

The 5 key criteria for evaluating a virtual inspection platform

The best virtual inspection software balances speed, trust, and ease of use. Discover the 5 essential features to consider when evaluating your options.

Truepic Vision Implementation Guide | Simplify Virtual Inspections

October 23, 2024

Truepic Vision: Implementation options

Learn how to implement Truepic Vision for streamlined virtual inspections. Explore out-of-the-box and customizable options to fit your business workflow.

Truepic CEO waving in front of the elephants

October 15, 2024

Why labeling authentic media matters

LinkedIn and YouTube now display Content Credentials on non-AI content, with Truepic’s technology driving transparency for both AI and authentic media.

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September 1, 2021

Stearns Bank Partners with Truepic to Bring Remote Inspections, Reduced Wait Times to Loans

Real or synthetic, original or edited, details matter. Be informed with Truepic's technology that empowers transparency and shared trust in content across the internet

Truepic Grantees Aim to Tackle World’s Biggest Challenges with Provenance Technology

Real or synthetic, original or edited, details matter. Be informed with Truepic's technology that empowers transparency and shared trust in content across the internet

February 1, 2021

Technology and media entities join forces to create standards group aimed at building trust in online content

Real or synthetic, original or edited, details matter. Be informed with Truepic's technology that empowers transparency and shared trust in content across the internet

January 1, 2021

Adobe’s effort to catch deep fakes hits key milestone

As part of its effort to fight deepfakes, a coalition of tech companies co-led by Adobe has finalized the details for a standard way to verify how a photo or video was captured and to document any subsequent edits.

October 1, 2020

Truepic Breakthrough Charts a Path for Restoring Trust in Photos and Videos at Internet Scale

Real or synthetic, original or edited, details matter. Be informed with Truepic's technology that empowers transparency and shared trust in content across the internet

As The World Grapples With The COVID-19 Pandemic, A New Project Will Shed Light On Untold Stories In the Middle East

The Soufan Center (TSC), in partnership with journalist and security expert James Blake and the image verification platform Truepic, is launching a new initiative to document the humanitarian, societal, and security effects of COVID-19 in countries across the Middle East and North Africa. The initiative, funded by Carnegie Corporation of New York, will support local reporting from the region.

Featured Reports

Key topics around digital authenticity

transparency in ai

What happens if real is actually fake?

Truepic and acclaimed production studio Revel.ai have partnered to produce the world’s first authenticated deepfake video using transparent engineering. Click the Content Credentials (cr) icon in the top right corner to see for yourself.

Still frame from video showing woman in dark clothing in a dark room.

ethical ai research

Enabling ethical AI research through provenance disclosure

Truepic worked with researchers from the Affective Computing group at MIT Media Lab to add secure, cryptographic provenance to over 30 deepfake videos.

open-source attribution

Identifying AI-generated content from open-source models

A community demonstration of C2PA signing at point-of-generation, in partnership with Hugging Face and Steg.AI.