News, insights, and more

Stay informed with the latest industry and product updates around digital authenticity.

Image of a phone taking a picture of a home under construction with a visual callout of fraud detection tests

December 2, 2024

Why preventing digital media fraud is more effective than relying on reactive detection

A proactive approach to digital media manipulation is far more effective than reactive detection—Truepic Vision safeguards digital media from the moment of capture, ensuring every photo and video is authentic, original, and trustworthy.

The image shows the Truepic Vision app on a mobile screen, with a blurred image of a residential home in the background.

November 25, 2024

The 5 key criteria for evaluating a virtual inspection platform

The best virtual inspection software balances speed, trust, and ease of use. Discover the 5 essential features to consider when evaluating your options.

Truepic Vision Implementation Guide | Simplify Virtual Inspections

October 23, 2024

Truepic Vision: Implementation options

Learn how to implement Truepic Vision for streamlined virtual inspections. Explore out-of-the-box and customizable options to fit your business workflow.

Truepic CEO waving in front of the elephants

October 15, 2024

Why labeling authentic media matters

LinkedIn and YouTube now display Content Credentials on non-AI content, with Truepic’s technology driving transparency for both AI and authentic media.

Check out other posts

ALL POSTS

February 21, 2023

Quick Take: Synthetic Media is Becoming Disinformation’s Newest Weapon

Generative A.I. and deepfake software has steadily advanced over the years and can now deliver realistic results, providing a tool that blurs the line between fact and fiction.

February 3, 2023

Quick Take: Experts Now Suggest 90% of Digital Content Will be Synthetic by 2025

As AI technologies advance, so does the risk of deepfake fraud.

January 27, 2023

Quick Take: Generative AI’s Most Recent Ethical Challenge

While AI is well on its way to transforming businesses and revolutionizing industries, it raises many ethical questions.

November 10, 2022

Is it Possible to Authenticate Digital Content?

In episode 15 of Equifax’s Market Pulse podcast, Mounir Ibrahim, VP of Public Affairs and Impact at Truepic, discusses how companies can verify the authenticity of digital content and restore trust in digital images.

November 1, 2022

Truepic’s Authenticating Camera SDK Recognized by TIME’s Best Inventions 2022

Real or synthetic, original or edited, details matter. Be informed with Truepic's technology that empowers transparency and shared trust in content across the internet

November 1, 2022

Old Republic Uses Truepic’s Image Authentication Technology for Warranty Inspections

Real or synthetic, original or edited, details matter. Be informed with Truepic's technology that empowers transparency and shared trust in content across the internet

Featured Reports

Key topics around digital authenticity

transparency in ai

What happens if real is actually fake?

Truepic and acclaimed production studio Revel.ai have partnered to produce the world’s first authenticated deepfake video using transparent engineering. Click the Content Credentials (cr) icon in the top right corner to see for yourself.

Still frame from video showing woman in dark clothing in a dark room.

ethical ai research

Enabling ethical AI research through provenance disclosure

Truepic worked with researchers from the Affective Computing group at MIT Media Lab to add secure, cryptographic provenance to over 30 deepfake videos.

open-source attribution

Identifying AI-generated content from open-source models

A community demonstration of C2PA signing at point-of-generation, in partnership with Hugging Face and Steg.AI.