TECHNOLOGY

Authenticity infrastructure for the internet

From real to synthetic, Truepic provides transparency into digital media. Try out Enterprise C2PA or Vision below.

Comparison of two types of images — “camera-captured” and “AI-edited” — showing a city street view. The top section shows a “camera-captured” image of an empty city street. The bottom section shows the same street view but with an “AI-edited” tiger walking towards the camera in the middle of the street.

why truepic

Transparency into what you see

With the rise of generative AI and sophisticated digital photo-editing tools, we have entered a zero-trust environment when identifying what is real from what is fake. Truepic ensures the origin and history of digital media are transparent.

The TECH

From capture to display - technology designed to establish digital content authenticity

Built on top of C2PA specification, our technology powers two main services:

A city skyline with Content Credentials indicator and "AI-edited" label at top right. There is a pop up modal below the label that shows the full history of the image from origin.

Transparency for all digital media

Mark and expose content origin and history.

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Aerial view of a large crowd with Content Credentials indicator in top right with software code snippet overlay.

Secure what’s real

Capture and share authentic images.

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secure what’s real

Secure camera application

Our patented Controlled Capture, the world's first C2PA-compliant camera, ensures content validity from the moment of capture. Our technology secures the camera by testing and verifying device security, attestation, and geolocation.

Mobile camera capturing the roof of an old townhome with a “camera-captured” label floating on top of the camera.

AI-generated city street with Content Credentials indicator and "AI-generated" label at top right.

transparency for all media

Comprehensive digital media authentication

Each piece of content undergoes 35 authenticity tests to verify submissions as accurate, original, and taken at the expected location, including detecting if an image exists online or has been recaptured from a computer screen.

transparency for all media

Integrated certificate authority

Content transparency depends on the underlying security of trusting the attestations. Our purpose-built certificate authority allows certificates to be applied to images instantly.