Truepic Newsroom

Stay informed and read the latest news, media coverage, and company announcements.

Media Coverage

February 16, 2024
BBC News | Google, Meta, Microsoft and OpenAI sign accord
February 14, 2024
Mediashotz | Truepic, SmartFrame create photo-streaming system for sports brands
January 10, 2024
InvestigateTV+ | Phony photos made with AI raise concerns
December 8, 2023
Synthetic Futures | Ethics & Regulation in Generative AI
December 7, 2023
BioBioChile | BioBioChile is the first medium to authenticate its images with CAI: check it out in this news
December 3, 2023
Tech Policy Press | How to Regulate Unsecured “Open-Source” AI: No Exemptions
November 27, 2023
Axios | Next Senate AI forum will focus on IP and copyright
November 18, 2023
CNET | How Close Is That Photo to the Truth? What to Know in the Age of AI
November 9, 2023
Tech Policy Press | Transcript: US House Hearing on “Advances in Deepfake Technology”
November 8, 2023
Committee on Oversight & Accountability | Subcommittee on Cybersecurity, Information Technology, and Government Innovation Hearing
November 6, 2023
MIT Technology Review | The inside scoop on watermarking and content authentication
October 31, 2023
Yahoo! Finance | How Biden’s executive order pushes tech to flag AI content
October 30, 2023
Digiday | AI Briefing: More companies are advertising AI as spending picks up
October 30, 2023
MIT Technology Review | Three things to know about the White House’s executive order on AI
October 27, 2023
Forbes | Content Credentials That Label AI-Generated Images Are Coming To Mobile Phones And Cameras
October 26, 2023
Axios | The fight against deepfakes expands to hardware
October 21, 2023
OxGen AI Summit | Keynote Address from Mounir Ibrahim and Andrew Jenks
September 21, 2023
SCSP Global Emerging Technology Summit | Transparency and Authenticity Online: The Case for Content Provenance
August 24, 2023
ABC News | With the rise of AI-powered tools, a new digital standard seeks to sort fact from fiction
August 24, 2023
Business Insider | The 19 most promising cybersecurity startups of 2023, according to VCs
August 20, 2023
ABC This Week | Artificial intelligence creates new challenges ahead of 2024 elections
August 7, 2023
Bloomberg Law | AI ‘Watermarking’ Tools Emerging to Tag Machine-Made Content
August 3, 2023
TechRepublic | Could C2PA Cryptography be the Key to Fighting AI-Driven Misinformation?
July 31, 2023
MIT Technology Review | The race to find a better way to label AI
July 28, 2023
MIT Technology Review | Cryptography may offer a solution to the massive AI-labeling problem
July 24, 2023
Business Insider | 73 of the most promising startups of 2023, according to top VCs
June 8, 2023
CNN | ‘We no longer know what reality is.’ How tech companies are working to help detect AI-generated images
June 7, 2023
Digiday | As AI spreads across the marketing landscape, data’s role will be key to success or danger
June 3, 2023
Vox | What will stop AI from flooding the internet with fake images?
May 24, 2023
ABC Action News | Artificial Intelligence and its impacts being studied at the University of South Florida
May 23, 2023
ABC News | How verified accounts helped make fake images of a Pentagon explosion go viral
May 19, 2023
Digiday | Here are safeguards brands and agencies are tapping to prevent or mitigate AI fraud
May 5, 2023
BBC Newshour (BBC World Service) | BBC Newshour with Rajini Vaidyanathan
April 28, 2023
Nasdaq | The Risks With Generative AI, and the Possible Solutions
April 27, 2023
NPR | AI-generated deepfakes are moving fast. Policymakers can’t keep up
April 19, 2023
BBC R&D Blog | Is this real? Provenance in generative media
April 17, 2023
Tech Monitor | Deepfakes are being democratised — and getting harder to detect
April 12, 2023
Good E-Reader | Helping Publishers Fight Disinformation: What We Know So Far
April 12, 2023
TechTarget | How to prevent deepfakes in the era of generative AI
April 11, 2023
Reality Defender | Deepfake of the Week
April 8, 2023
The Voicebot Podcast | Generative AI Information Rundown – ChatGPT Will get Banned, Deepfakes Get Provenance, Bing Chat Will get Advertisements, Meta, Canva & Extra – Voicebot Podcast Ep 313
April 8, 2023
The New York Times | Can We No Longer Believe Anything We See?
April 6, 2023
Synthedia Substack | Deepfake Transparency and Identity Rights Get Boosts from Truepic and Metaphysic
April 6, 2023
Generative AI News | ChatGBT Bans, Deepfake Provenance, Meta, Bing, & More
April 5, 2023
Daily Mail | Can YOU spot a deepfake from a real person? World’s first ‘certified’ deepfake warns viewers not to trust everything they see online
April 5, 2023
BBC World at One (BBC News Radio 4 ) | BBC World at One with Sarah Montague
April 5, 2023 | Deepfake Video Showcases Authenticating Watermark and Warns Against Synthetic Media’s Disinformation Power
April 5, 2023
Tech Policy Press | Project Demonstrates Potential of New Transparency Standard for Synthetic Media
April 5, 2023
POLITICO | How to tell what’s real online
April 4, 2023
De Tijd | Disinformation expert Nina Schick: ‘AI threatens to make all information worthless’
April 4, 2023
De Tijd | Dutch Studio is the first to use AI watermark to recognize deepfake video (Nederlandse studio gebruikt als eerste AI-watermerk om deepfakevideo te herkennen)
April 4, 2023
Nina Schick Substack | EXCLUSIVE: the world’s first digitally transparent deepfake
April 4, 2023
The Times (London) | First ‘certified’ deepfake warns viewers not to trust everything they see online
April 4, 2023
Axios | A convincing AI-made video that tells on itself
March 30, 2023
FinTech Global | Truepic and Warranty Inspection to support auto insurance providers
March 28, 2023
SF AppWorks | What I learned about the battle against genAI deepfakes and synthetic media from Truepic’s CEO, Jeff McGregor
March 27, 2023
CSIS | We Hold These Truths: How Verified Content Defends Democracies
March 27, 2023
PetaPixel | Truepic and Microsoft are Piloting a New Cloud-Based Photo Authentication Platform
March 24, 2023
BBC | Fake Trump arrest photos: How to spot an AI-generated image
March 22, 2023
The Next Great Thing Podcast | Jeff McGregor, CEO, Truepic – Authenticating what’s real in a deepfake, synthetic world
February 14, 2023
IEEE Spectrum | Truepic’s Glass-to-Glass Fight Against Digital Fakes: An encrypted chain of provenance can prove and image was created by a camera, not an AI
January 9, 2023
The Economist | Proving a photo is fake is one thing. Proving it isn’t is another.
November 12, 2022
Digital Imaging Reporter | Truepic Lens Authenticating Camera SDK Earns Kudos
November 10, 2022
TIME | Revealing Deepfakes
September 1, 2022
BBC | An end to deepfakes?
July 27, 2022
Fortune | Synthetic media and deepfakes are here–but our economy isn’t ready
June 10, 2022
The Index Project | The Index Project presents: Six Solutions For A Better Tomorrow
May 3, 2022
Fast Company | This software differentiates authentic images from deepfakes
March 16, 2022
Daily Beast | Laughably Bad Zelensky Deepfakes Could Take a Dangerous Turn for the Worse
March 3, 2022
Fast Company | If you’re watching Ukraine from social media, this is what you should know
February 19, 2022
Fast Company | AI-generated faces have crossed the uncanny valley and are now more trustworthy than real ones
February 2, 2022
Forbes | New Standard Aims To Protect Against Deepfakes
December 22, 2021
VOA | Is It Real? Trust in Digital Images Begins at the Click
December 14, 2021
KATLA | How Truepic fits into Katla’s Supply-Chain Transparency
September 17, 2021
Nina Schick | Is anything real? Nina Schick on the future of deepfakes
September 15, 2021
The San Diego Union Tribune | San Diego’s Truepic pulls in $26M with backing from Microsoft to fight ‘deep fakes’
September 14, 2021
Bloomberg | Microsoft Backs Startup That Helps Fight Fake Online Images
September 14, 2021
Axios | Deepfake-foiling startup gets $26M led by Microsoft
September 14, 2021
Fast Company | Trustworthy, verified photos could soon be part of dating apps, e-commerce, and more
September 14, 2021
TechCrunch | Truepic, which just raised $26M in a Microsoft-led round, aims to verify the authenticity of photos and videos
August 2, 2021
NextGov | Senators Introduce Bill to Help Agencies Counter Deepfakes and Deceptive Media
June 8, 2021
PropertyCasualty360 | Preparing and responding to natural disasters with image provenance
May 5, 2021
NY Times | Using Secure Sourcing to Combat Misinformation
April 25, 2021
The Hill | To defend democracy, we must protect truth online
January 5, 2021
Qualcomm | How a new mode for smartphone cameras can stop disinformation in its tracks, featuring Truepic
December 15, 2020
Wired | Photoshop Will Help ID Images That Have Been … Photoshopped
December 15, 2020
Engadget | Tech’s biggest winners in 2020
December 11, 2020
Council on Foreign Relations | Term Member Discussion on Provenance Media: The Future of What We See and Hear Online
November 19, 2020
Time | Truepic Foresight: The 100 Best Inventions of 2020
November 18, 2020
Fast Company | We have the technology to fight manipulated images and videos. It’s time to use it.
October 23, 2020
Financial Times | Can you believe your eyes? How deepfakes are coming for politics
October 15, 2020
NBC News | Qualcomm announces photo verification tool
August 13, 2020
Wired | Photoshop Will Help ID Images That Have Been … Photoshopped
August 3, 2020
Axios | System for thwarting deepfakes unveiled
January 28, 2020
American Banker | Online lenders confront deepfake threat
January 14, 2020
Yahoo! Finance | How to address deepfakes ahead of the 2020 elections
July 27, 2019
WSJ | ‘Deepfakes’ Trigger a Race to Fight Manipulated Photos and Videos
July 23, 2019
Bloomberg Technology | Truepic CEO Explains Future of Image Veracity in Deepfake Era
July 12, 2019
CNBC | Fake news is real — A.I. is going to make it much worse
December 30, 2018
Washington Post | How fake-porn opponents are fighting back
December 11, 2018
Axios | Truepic acquires rival startup to combat deepfakes
November 5, 2018
The New Yorker | In the Age of A.I., Is Seeing Still Believing?

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Press Releases

Truepic,, and Nina Schick’s “Mirror of Reflection” Nominated for Best Use of AI Video in the 28th Annual Webby Awards

The world’s first transparent synthetic video recognized for illustrating how transparency in AI-generated content is now possible and critical to…

April 5, 2024

Technology industry to combat deceptive use of AI in 2024 elections

20 leading technology companies including Adobe, Amazon, Google, IBM, Meta, Microsoft, OpenAI, TikTok, and X pledge to work together to…

February 16, 2024

Truepic and SmartFrame Partner to Deliver Landmark Authenticity and Transparency to Global Sports Brands

First secure image-streaming system deployed with C2PA Content Credentials that creates protection around sports photography San Diego & London, February…

February 13, 2024

Truepic Recognized as One of Built In’s 2024 Best Startups and Best Places to Work  

Truepic earns dual recognition in Best Places to Work list, praised for its people-centric culture and flexible work arrangements San…

January 9, 2024

Truepic Unveils Watershed Gen-AI Transparency Directly on Devices Powered by  Snapdragon Mobile Platform

Breakthrough development empowers smartphones to capture authentic or generate AI images  with full transparency to those viewing  San Diego, CA…

October 24, 2023

Michael Chertoff Joins Truepic’s Board of Advisors

Co-Founder and Executive Chairman of The Chertoff Group and Former Secretary of Homeland Security to support and advise Truepic’s efforts…

October 18, 2023

Truepic and Hugging Face Partner to Highlight the Latest Innovations in Transparency to AI-Generated Content

Truepic brings two new spaces to Hugging Face, the first making C2PA Content Credentials available for developer use and the…

October 5, 2023

Truepic Joins Partnership on AI’s Framework for Collective Action on Synthetic Media

Truepic furthers its commitment to transparency and authenticity through Framework guidelines for Generative Artificial Intelligence  San Diego, CA, September 26,…

September 26, 2023

Truepic Receives 2023 CSO50 Award from Foundry’s CSO

San Diego, CA, July 11, 2023 (GLOBE NEWSWIRE) — Truepic, provider of authenticity infrastructure for the Internet, is being recognized as…

July 11, 2023

Truepic Joins the World Economic Forum Global Innovators Community as a Digital Safety Partner

Recognized innovator will contribute to the Global Coalition for Digital Safety to drive positive impact across the information ecosystem San…

May 15, 2023

First Digitally Transparent “Deepfake” Video Charts Path to More Authentic Internet

Truepic,, and Nina Schick partner to demonstrate that transparency in AI-made content is possible and critical to future of…

April 4, 2023

Truepic and Microsoft Pilot New Provenance Platform to Authenticate Images

In first use case, Project Providence authenticates images from capture to display to help group document and protect Ukraine’s cultural…

March 27, 2023

Truepic’s Authenticating Camera SDK Recognized by TIME’s Best Inventions 2022

Truepic Lens is a foundational piece for scaling the secure and authentic creation of digital content across internet to increase…

November 10, 2022

Truepic Lens Named Top Software on Fast Company’s World Changing Ideas List

Truepic’s image authentication software embeds trust into any marketplace, platform, or application and will become the foundation of trusted business…

May 3, 2022

C2PA Releases Specification of World’s First Industry Standard for Content Provenance

Today, the Coalition for Content Provenance and Authenticity (C2PA), an organization established to provide publishers, creators, and consumers with opt-in,…

January 27, 2022

New Standard Aims to Protect Against Deepfakes

A coalition of tech companies set up to combat deepfakes has released the first version of its technical specification for…

January 27, 2022

Truepic Recognized as One of Built In’s Best Remote Companies to Work For

Truepic featured on list of best places to work based on compensation, benefits, and companywide programming SAN DIEGO, January 05,…

January 5, 2022

Truepic Raises $26 Million Series B Financing Led by M12 – Microsoft’s Venture Fund to Scale World’s Most Secure Camera Technology

Truepic Accelerates its Mission to Restore Trust in Digital Imagery San Diego, CA, September 14, 2021/PRNewswire —  Truepic, the world’s…

September 14, 2021

Technology and media entities join forces to create standards group aimed at building trust in online content

A group of influential technology and media companies has partnered to form the Coalition for Content Provenance and Authenticity (C2PA),…

February 22, 2021

Adobe’s effort to catch deep fakes hits key milestone

As part of its effort to fight deepfakes, a coalition of tech companies co-led by Adobe has finalized the details…

January 26, 2021

Truepic Breakthrough Charts a Path for Restoring Trust in Photos and Videos at Internet Scale

Today, Truepic Inc., the leader in provenance-based photo and video authentication, announced that it has successfully achieved the world’s first…

October 15, 2020

As The World Grapples With The COVID-19 Pandemic, A New Project Will Shed Light On Untold Stories In the Middle East

The Soufan Center (TSC), in partnership with journalist and security expert James Blake and the image verification platform Truepic, is…

June 11, 2020

Truepic Acquires FourAndSix Technologies Inc.; ‘Father of Digital Forensics’ Hany Farid Joins Truepic Board of Advisors

Today, Truepic announced its acquisition of Fourandsix Technologies, Inc., a San Jose-based computer software company that specializes in digital photo…

December 11, 2018

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