Truepic Newsroom

Stay informed and read the latest news, media coverage, and company announcements.

Media Coverage

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November 15, 2023
CNET | How Close Is That Photo to the Truth? What to Know in the Age of AI
November 6, 2023
MIT Technology Review | The inside scoop on watermarking and content authentication
October 31, 2023
Yahoo! Finance | How Biden’s executive order pushes tech to flag AI content
October 30, 2023
Digiday | AI Briefing: More companies are advertising AI as spending picks up
October 30, 2023
MIT Technology Review | Three things to know about the White House’s executive order on AI
October 27, 2023
Forbes | Content Credentials That Label AI-Generated Images Are Coming To Mobile Phones And Cameras
October 26, 2023
Axios | The fight against deepfakes expands to hardware
August 24, 2023
ABC News | With the rise of AI-powered tools, a new digital standard seeks to sort fact from fiction
August 20, 2023
ABC This Week | Artificial intelligence creates new challenges ahead of 2024 elections
July 31, 2023
MIT Technology Review | The race to find a better way to label AI
July 28, 2023
MIT Technology Review | Cryptography may offer a solution to the massive AI-labeling problem
July 24, 2023
Business Insider | 73 of the most promising startups of 2023, according to top VCs
June 8, 2023
CNN | ‘We no longer know what reality is.’ How tech companies are working to help detect AI-generated images
June 7, 2023
Digiday | As AI spreads across the marketing landscape, data’s role will be key to success or danger
June 3, 2023
Vox | What will stop AI from flooding the internet with fake images?
May 24, 2023
ABC Action News | Artificial Intelligence and its impacts being studied at the University of South Florida
May 23, 2023
ABC News | How verified accounts helped make fake images of a Pentagon explosion go viral
May 19, 2023
Digiday | Here are safeguards brands and agencies are tapping to prevent or mitigate AI fraud
April 28, 2023
Nasdaq | The Risks With Generative AI, and the Possible Solutions
April 27, 2023
NPR | AI-generated deepfakes are moving fast. Policymakers can’t keep up
April 19, 2023
BBC R&D Blog | Is this real? Provenance in generative media
April 17, 2023
Tech Monitor | Deepfakes are being democratised — and getting harder to detect
April 12, 2023
Good E-Reader | Helping Publishers Fight Disinformation: What We Know So Far
April 12, 2023
TechTarget | How to prevent deepfakes in the era of generative AI
April 11, 2023
Gaming Ideology | Don’t Be Fooled: How to Distinguish Truth from Fiction Online
April 11, 2023
Reality Defender | Deepfake of the Week
April 8, 2023
The Voicebot Podcast | Generative AI Information Rundown – ChatGPT Will get Banned, Deepfakes Get Provenance, Bing Chat Will get Advertisements, Meta, Canva & Extra – Voicebot Podcast Ep 313
April 8, 2023
The New York Times | Can We No Longer Believe Anything We See?
April 6, 2023
Synthedia Substack | Deepfake Transparency and Identity Rights Get Boosts from Truepic and Metaphysic
April 6, 2023
Generative AI News | ChatGBT Bans, Deepfake Provenance, Meta, Bing, & More
April 5, 2023 | Deepfake Video Showcases Authenticating Watermark and Warns Against Synthetic Media’s Disinformation Power
April 5, 2023
Gigazine | The first “authenticated deep fake” made seriously by an AI company will be released, and a world where images on the Internet can no longer be trusted has arrived
April 5, 2023
BBC World at One (BBC News Radio 4) | BBC World at One with Sarah Montague
April 5, 2023
BBC Newshour (BBC World Service) | BBC Newshour with Rajini Vaidyanathan
April 5, 2023
Tech Policy Press | Project Demonstrates Potential of New Transparency Standard for Synthetic Media
April 5, 2023
POLITICO | How to tell what’s real online
April 4, 2023
Net News Ledger | “Deepfake” Video, Paving the Way for Authenticity and Transparency on the Internet
April 4, 2023
De Tijd | Disinformation expert Nina Schick: ‘AI threatens to make all information worthless’
April 4, 2023
De Tijd | Dutch Studio is the first to use AI watermark to recognize deepfake video (Nederlandse studio gebruikt als eerste AI-watermerk om deepfakevideo te herkennen)
April 4, 2023
Nina Schick Substack | EXCLUSIVE: the world’s first digitally transparent deepfake
April 4, 2023
The Times (London) | First ‘certified’ deepfake warns viewers not to trust everything they see online
April 4, 2023
Axios | A convincing AI-made video that tells on itself
March 28, 2023
SF AppWorks | What I learned about the battle against genAI deepfakes and synthetic media from Truepic’s CEO, Jeff McGregor
January 9, 2023
The Economist | Proving a photo is fake is one thing. Proving it isn’t is another.
November 12, 2022
Digital Imaging Reporter | Truepic Lens Authenticating Camera SDK Earns Kudos
November 10, 2022
TIME | Revealing Deepfakes
September 1, 2022
BBC | An end to deepfakes?
July 27, 2022
Fortune | Synthetic media and deepfakes are here–but our economy isn’t ready
June 10, 2022
The Index Project | The Index Project presents: Six Solutions For A Better Tomorrow
May 3, 2022
Fast Company | This software differentiates authentic images from deepfakes
April 21, 2022
NU Property Casualty 360 | Insurance technologies are providing unexpected savings for carriers
March 16, 2022
Daily Beast | Laughably Bad Zelensky Deepfakes Could Take a Dangerous Turn for the Worse
March 3, 2022
Fast Company | If you’re watching Ukraine from social media, this is what you should know
February 24, 2022
TV News Check | Fighting Deepfakes, Coalition Targets Authenticating Media Provenance
February 23, 2022
Yahoo! Finance | Truepic Grantees Deploy Authenticated Media to the Most Remote Parts of the World
February 19, 2022
Fast Company | AI-generated faces have crossed the uncanny valley and are now more trustworthy than real ones
February 2, 2022
Forbes | New Standard Aims To Protect Against Deepfakes
December 23, 2021
Ballotpedia | Spotlight: Our Partnership with Truepic
December 22, 2021
VOA | Is It Real? Trust in Digital Images Begins at the Click
December 14, 2021
KATLA | How Truepic fits into Katla’s Supply-Chain Transparency
December 2, 2021
Bloomberg | Aslaug Magnúsdóttir’s KATLA Brand Partners With Truepic to Pilot Provenance Technology to Track Fashion Supply Chains
October 8, 2021
Today | How to avoid getting ripped off on vacation home rentals
September 17, 2021
Nina Schick | Is anything real? Nina Schick on the future of deepfakes
September 15, 2021
| ‘There’s a universal need for improved trust across business and society’
September 15, 2021
| San Diego’s Truepic pulls in $26M with backing from Microsoft to fight ‘deep fakes’
September 14, 2021
| Microsoft Backs Startup That Helps Fight Fake Online Images
September 14, 2021
| Deepfake-foiling startup gets $26M led by Microsoft
September 14, 2021
| Trustworthy, verified photos could soon be part of dating apps, e-commerce, and more
September 14, 2021
| Truepic, which just raised $26M in a Microsoft-led round, aims to verify the authenticity of photos and videos
August 2, 2021
| Senators Introduce Bill to Help Agencies Counter Deepfakes and Deceptive Media
June 8, 2021
| Preparing and responding to natural disasters with image provenance
May 5, 2021
| Using Secure Sourcing to Combat Misinformation
April 25, 2021
| To defend democracy, we must protect truth online
February 25, 2021
| Appraisal fintech reports spike in use amid Texas storm damage
January 5, 2021
| How a new mode for smartphone cameras can stop disinformation in its tracks, featuring Truepic
January 1, 2021
| Bridging the Trust Gap
December 15, 2020
Wired | Photoshop Will Help ID Images That Have Been … Photoshopped
December 15, 2020
| Tech’s biggest winners in 2020
December 11, 2020
| Term Member Discussion on Provenance Media: The Future of What We See and Hear Online
December 7, 2020
| Sinjar, Iraq: COVID-19 drives Yazidis to face new risks in return to Sinjar
November 19, 2020
| Truepic Foresight: The 100 Best Inventions of 2020
November 18, 2020
| We have the technology to fight manipulated images and videos. It’s time to use it.
October 15, 2020
| This Company Is Inventing the Blue Checkmark for Photos
October 15, 2020
| Qualcomm announces photo verification tool
October 5, 2020
| Truepic and Ballotpedia Team Up ahead of Election 2020
August 27, 2020
| In recent years, online fraud and disinformation have challenged businesses, consumers and societies around the world.
August 24, 2020
| Yemen’s Triple Emergency
August 13, 2020
| Photoshop Will Help ID Images That Have Been … Photoshopped
August 10, 2020
| Lebanon: Explosion Exacerbates Political and Economic Crises, as COVID-19 Looms
August 3, 2020
| System for thwarting deepfakes unveiled
July 23, 2020
| COVID-19 Devastates an Already War-Torn Yemen on Brink of Collapse
July 21, 2020
| Boss of an intensive care unit in Yemen spends 10 DAYS in a Covid-induced coma after being misdiagnosed with dengue fever because doctors wrongly thought the country was virus-free
June 29, 2020
| Citizen journalists are documenting COVID in the world’s conflict zones to stop disinformation
June 23, 2020
| Verified inspections can help insurers with hurricane season in the COVID era
April 23, 2020
| From deepfakes to PPP: How one tech startup is helping banks process SBA loans
March 23, 2020
| To beat deepfakes, we need to prove what is real. Here’s how.
February 10, 2020
| Credibly taps Truepic to save money and speed up loan applications
January 28, 2020
| Online lenders confront deepfake threat
January 14, 2020
| How to address deepfakes ahead of the 2020 elections
October 30, 2019
| Can you believe your eyes? How deepfakes are coming for politics
July 27, 2019
| ‘Deepfakes’ Trigger a Race to Fight Manipulated Photos and Videos
July 23, 2019
| Truepic CEO Explains Future of Image Veracity in Deepfake Era
July 12, 2019
| Fake news is real — A.I. is going to make it much worse
July 1, 2019
| Fight fake news with blockchain: How image verification defends truth | Mounir Ibrahim
March 28, 2019
| Truepic Closes $8 Million Series A Funding to Bring Authenticity Back to the Internet
March 17, 2019
| This San Diego startup is fighting fake news and forgery — and Qualcomm just joined in
February 19, 2019
| This image-authentication startup is combating faux social media accounts, doctored photos, deep fakes, and more
December 30, 2018
| How fake-porn opponents are fighting back
December 11, 2018
| Truepic acquires rival startup to combat deepfakes
November 5, 2018
| In the Age of A.I., Is Seeing Still Believing?
February 13, 2018
| Valentine’s Day Scams? There’s An App For That
January 25, 2018
| How a blockchain-based digital photo notary is fighting fraud and fake news
May 11, 2017
| Truepic fights photo fraud on apps like Tinder and Airbnb

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Press Releases

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Truepic Unveils Watershed Gen-AI Transparency Directly on Devices Powered by  Snapdragon Mobile Platform

Breakthrough development empowers smartphones to capture authentic or generate AI images  with full transparency to those viewing  San Diego, CA…

October 24, 2023

Michael Chertoff Joins Truepic’s Board of Advisors

Co-Founder and Executive Chairman of The Chertoff Group and Former Secretary of Homeland Security to support and advise Truepic’s efforts…

October 18, 2023

Truepic and Hugging Face Partner to Highlight the Latest Innovations in Transparency to AI-Generated Content

Truepic brings two new spaces to Hugging Face, the first making C2PA Content Credentials available for developer use and the…

October 5, 2023

Truepic Joins Partnership on AI’s Framework for Collective Action on Synthetic Media

Truepic furthers its commitment to transparency and authenticity through Framework guidelines for Generative Artificial Intelligence  San Diego, CA, September 26,…

September 26, 2023

Truepic Vision to Document and Monitor Milken-Motsepe Innovation Competition for the Second Consecutive Year

Truepic’s technology will increase oversight and monitoring in world-renowned green energy competition

August 24, 2023

Truepic Receives 2023 CSO50 Award from Foundry’s CSO

San Diego, CA, July 11, 2023 (GLOBE NEWSWIRE) — Truepic, provider of authenticity infrastructure for the Internet, is being recognized as…

July 11, 2023

12th Tech Integrates Truepic Lens into S.M.A.R.T. System

Image Authentication Pioneer Truepic and 12th Tech Revolutionize the Floor Plan Audit Industry SAN DIEGO and PORTLAND, Ore., June 01,…

June 1, 2023

Truepic Joins the World Economic Forum Global Innovators Community as a Digital Safety Partner

Recognized innovator will contribute to the Global Coalition for Digital Safety to drive positive impact across the information ecosystem San…

May 15, 2023

Enhanced Claims Automation: PCMI Integrates Truepic’s Technology

Combined technology will further enhance dealers’ online claims submissions Park Ridge, IL – PCMI (Policy Claims Management International), a leading…

May 4, 2023

First Digitally Transparent “Deepfake” Video Charts Path to More Authentic Internet

Truepic,, and Nina Schick partner to demonstrate that transparency in AI-made content is possible and critical to future of…

April 4, 2023

Warranty Inspection Services Expands Partnership with Truepic to Provide Secure Virtual Inspections to Extended Warranty and Insurance Providers

Warranty Inspection Services, LLC (WIS), a leading automotive inspection company…

March 29, 2023

Truepic and Microsoft Pilot New Provenance Platform to Authenticate Images

In first use case, Project Providence authenticates images from capture to display to help group document and protect Ukraine’s cultural…

March 27, 2023

Truepic’s Authenticating Camera SDK Recognized by TIME’s Best Inventions 2022

Truepic Lens is a foundational piece for scaling the secure and authentic creation of digital content across internet to increase…

November 10, 2022

Old Republic Uses Truepic’s Image Authentication Technology for Warranty Inspections

Old Republic Leverages Truepic’s Vision Platform to Get Families Back on the Road in Record Time San Diego, CA, Nov.…

November 1, 2022

Innovative Platform for Tracking High-Value Medical Devices

Truepic to Work with “DePuy Synthes Canada*” to Increase Efficiency and Reduce Risk San Diego, CA, Aug. 01, 2022 (GLOBE…

August 1, 2022

The Milken-Motsepe Innovation Prize Program Partners with Truepic to Expand and Enhance Monitoring and Evaluation

Truepic’s Vision technology will enhance data collection and verification for AgriTech projects around the world [SAN DIEGO/CA, [July 26, 2022]…

July 26, 2022

Truepic Lens Named Top Software on Fast Company’s World Changing Ideas List

Truepic’s image authentication software embeds trust into any marketplace, platform, or application and will become the foundation of trusted business…

May 3, 2022

Equifax and Truepic Partner to Enhance Trust and Transparency in Insurance Underwriting and Claims

ATLANTA and SAN DIEGO – MARCH 2, 2022 – Today, Equifax® (NYSE: EFX), the global data, analytics and technology company,…

March 2, 2022

Truepic Grantees Deploy Authenticated Media to the Most Remote Parts of the World

Truepic, the leader in digital image provenance and authenticity, is proud to announce that Chufly Imports, MiCT, Mulokot Foundation, and…

February 23, 2022

C2PA Releases Specification of World’s First Industry Standard for Content Provenance

Today, the Coalition for Content Provenance and Authenticity (C2PA), an organization established to provide publishers, creators, and consumers with opt-in,…

January 27, 2022

New Standard Aims to Protect Against Deepfakes

A coalition of tech companies set up to combat deepfakes has released the first version of its technical specification for…

January 27, 2022

Truepic Recognized as One of Built In’s Best Remote Companies to Work For

Truepic featured on list of best places to work based on compensation, benefits, and companywide programming SAN DIEGO, January 05,…

January 5, 2022

Truepic 2022 Social Impact Grant Announcement

Images of Kolkata flooding captured with Truepic technology We are excited to announce the request for applications for our social…

December 16, 2021

KATLA Brand Partners With Truepic to Pilot Provenance Technology to Track Fashion Supply Chains

KATLA, a sustainable, made-to-order fashion brand founded by Aslaug Magnúsdóttir, the co-Founder and former CEO of leading fashion e-tailer, Moda…

December 2, 2021

Stearns Bank Partners with Truepic to Bring Remote Inspections, Reduced Wait Times to Loans

Stearns Bank N.A., a Minnesota-based financial institution, has partnered with Truepic—the leader in digital image provenance and authenticity—to innovate and…

September 22, 2021

Truepic Raises $26 Million Series B Financing Led by M12 – Microsoft’s Venture Fund to Scale World’s Most Secure Camera Technology

Truepic Accelerates its Mission to Restore Trust in Digital Imagery San Diego, CA, September 14, 2021/PRNewswire —  Truepic, the world’s…

September 14, 2021

Truepic Grantees Aim to Tackle World’s Biggest Challenges with Provenance Technology

Truepic, the leader in secure camera technology for mobile devices, is proud to announce that One Tree Planted, the Latino…

March 23, 2021

Technology and media entities join forces to create standards group aimed at building trust in online content

A group of influential technology and media companies has partnered to form the Coalition for Content Provenance and Authenticity (C2PA),…

February 22, 2021

Adobe’s effort to catch deep fakes hits key milestone

As part of its effort to fight deepfakes, a coalition of tech companies co-led by Adobe has finalized the details…

January 26, 2021

Truepic Breakthrough Charts a Path for Restoring Trust in Photos and Videos at Internet Scale

Today, Truepic Inc., the leader in provenance-based photo and video authentication, announced that it has successfully achieved the world’s first…

October 15, 2020

As The World Grapples With The COVID-19 Pandemic, A New Project Will Shed Light On Untold Stories In the Middle East

The Soufan Center (TSC), in partnership with journalist and security expert James Blake and the image verification platform Truepic, is…

June 11, 2020

Truepic Acquires FourAndSix Technologies Inc.; ‘Father of Digital Forensics’ Hany Farid Joins Truepic Board of Advisors

Today, Truepic announced its acquisition of Fourandsix Technologies, Inc., a San Jose-based computer software company that specializes in digital photo…

December 11, 2018

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